• MARY K YOUNG, Partner, Zeughauser Group, Washington D.C.
  Moving the Global Law Firm Through a Challenging Economy: Focus on Strategy
• DAVID SYED, Senior Partner - Europe, Orrick, Paris
  Changing Supply & Demand for Global Legal Services: The Multi-polar Dynamic
• JOHN H. STOUT, Partner, Fredrikson & Byron, Minneapolis
  The Fulfilled International Lawyer: Advice for a Successful Career
• ADAM SMITH, General Counsel, EADS Defence & Security, Munich
  Laws are Local: How Can Corporate Legal Services Become More Global?
• HELENA SAMAHA, General Counsel EMEA, AlixPartners, Paris
  Transcending Legal Expertise to Get to the Heart of Serving Global Clients
• THOMAS J. SABATINO, Jr., Executive Vice President & General Counsel, Schering-Plough Corporation, New Jersey
  Musical Chairs: How Today’s General Counsel Earns a Seat at the Top Executive Table
• NORM RUBENSTEIN, Partner, Zeughauser Group, Washington D.C.
  The Key to Credible International Branding
• JOLENE OVERBECK, Chief Marketing Officer, DLA Piper, New York City
  Moving the Global Law Firm Through a Challenging Economy: Focus on Strategy
• MICHAEL O’NEILL, SVP and General Counsel, Lenovo Corporation, Washington D.C.
  Fit for Global: Operating Tenets for the General Counsel
• MARY MULLALLY, Head of Networks, Practical Law Company, London
  How Corporate Counsel in the UK and Europe are Changing, and the Key Elements of Success
• DEBORAH MCMURRAY, CEO and Strategy Architect, Content Pilot LLC, Dallas
  LAW FIRM 4.0: Considerations for the Global Law Firm in 2020
• CHRIS MARSHALL, Pro Bono & Community Manager, Reed Smith and Chair, Board of Trustees, Advocates for International Development, London
  International Pro Bono – Broadening our Geographical Reach
• BRUCE MacEWEN, Founder, “Adam Smith Esq.,”, New York City
  Re-thinking Your Global Strategy: Geography, Talent and Management
• DESPINA KARTSON, Chief Marketing Officer, Latham & Watkins LLP, New York City
  The Role of Law Firm Values in Successful Global Expansion
• PETER KALIS, Chairman and Global Managing Partner, K&L Gates LLP, New York City
  The Signature Legal Challenge of the 21st Century
• ALAN JENKINS, Chairman, Eversheds LLP, London
  Understanding the Importance of Culture in Managing a Global Law Firm
• FADI HAMMADEH, General Counsel, Dubai Properties Group, Dubai
  The Regulatory Pendulum Worldwide: Where are we Headed?
• ANN LEE GIBSON, Ann Lee Gibson Consulting, West Plains, Missouri
  Feels Like 1990 All Over Again: Law Firm Economic Cycles
• TIM S. GLASSETT, Former General Counsel, Hilton Hotels Corporation, Beverly Hills, CA
  Building and Motivating a High-Performing Global Legal Team
• ROSS FISHMAN, CEO, Fishman Marketing, Highland Park, Illinois
  Focus: The Benefits of a Narrow Scope in the Face of Global Opportunity
• JAN EIJSBOUTS, former General Counsel, Akzo Nobel, Amsterdam
  Foreword
• E. LEIGH DANCE, President, ELD International, Inc., New York and Rome
  Introduction and European Counsel Must Improve Compliance
• BRUNO COVA, Partner, Paul Hastings, Milan
  Reflections on Moving Inside to Outside, and European Counsel Must Improve Compliance
• JEFFREY CARR General Counsel, FMC Technologies, Houston
  Building a Better Legal Service Delivery System
• PETER J. BESHAR EVP and General Counsel, Marsh & McLennan Companies, New York City
  Living Through a Corporate Crisis and Preparing for What Might Come Next
• DEREK BENTON Director of International Operations, Lexis-Nexis Martindale-Hubbell, London
  Lawyers Network Differently as the World Grows Flatter

 

NORM RUBENSTEIN, Partner, Zeughauser Group, Washington D.C.

Chapter Title: The Key to Credible International Branding

A Zeughauser Group partner, Norm Rubenstein is widely regarded as one of the legal industry’s most experienced and innovative marketing and positioning strategists. As the chief marketing officer of three global law firms and as a consultant to many others, Norm  collaborates with law firm leadership on strategy to increase client and market share, on award-winning branding initiatives, and on the evaluation of law firm marketing organizations and investments. Norm also worked for 10 years as director of publishing and marketing of Edison Electric Institute; and 5 years teaching at the University of Virginia (UVA). He holds B.A. and M.A. degrees from Tulane University, and completed doctoral course work at UVA.